You have a compelling story to tell, and you know that a press release will be the best digital marketing tool to use. Using a press release website, you let your story out. However, after sending out lots of press releases, you are not getting any bite in return. What could be the problem? Let us take a look at some of the common mistakes that businesses commit when using press releases.

Concentrating on Keyword

SEO is essential even in press releases as what your digital marketing agency is always telling you. When you want to be found online, you need to have a brilliantly crafted content that is done right. Optimizing your copy is a sure way to search engines crawl, be found online, and gain some great backlinks.

However, many businesses are doing it by cramming their content with keywords that make no sense all. Content whether in press releases or social media should also aim to add value to the consumer and can answer their problems without using too many keywords to target.

Forced Selling

Another why your press release is not gaining traction is because it is too salesy. It is undeniable that you are trying to sell something. A press release is not an advertisement; it is supposed to be a new release. It should not be written from the point of view of someone that is trying to sell somethings but rather; it should be an informative and factual piece.

More Quantity than Quality

The downside of the popularity of online press release sites is that everyone can see the benefits of releasing press copies and many companies are churning out many of them. With hundreds of press releases posted every day, that have lost their focus on quality. As a result, many of them were poorly written, stuffed with keywords and not newsworthy at all.

Jargon Heavy

Another pitfall in press releases is some of them are stuffed with jargon. Nobody wants to read an article that people have no idea what they are learning about. You must bear in mind that the reader, blogger or influencer who got wind of your press release may not be well versed about your industry. You need to make it easy for them to understand what you are talking about.

Boring Headlines

You have to find a different angle on how you deliver the news even if it was written over many times before. Focus on the uniqueness of your product or service that can benefit the people so that your copy will gain interest.

Not the Right Press Release Distribution Service

There are many press release services offered by different digital marketing agencies, but none of them can be as capable as Linking News. It is the best press release distribution services provider. They have a new press release distribution package that will be beneficial to many businesses. This can help companies to be featured in major news and media outlets like CBS, FOX NBC, ABC, among others. A service that can help startups and small companies to increase their visibility and credibility for their brands and get more traffic to the

Linking News, the best press release distribution services provider, has the strongest network in the entire industry, including more than 10000 news outlets and over 1000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names.

Visit www.linkingnews.com.