When, Why and How You Should Use a Press Release Distribution Service
There is a difference between a small business and a successful business on how they run their company’s digital marketing services. Small companies tend to try to do everything by themselves. Successful companies, on the other hand, will work out a way to outsource this to someone else who can do it better in a most cost-effective way. If you are a startup, which of these two will you be?
The analogy is the same when using a press release distribution service. The norm is for business to do the press release themselves rather than hiring a firm that provides press release distribution services. Some of them will reason out that it is too much of an expense and there are several platforms available anyway where they can post their press release and does not cost much.
Why it is wiser to get press release distribution service
One of the reasons why is because these firms can provide a database of journalists. Getting a journalist to pay attention to them and get their press release is very challenging to many businesses. What they will usually do is to compile a list of local reporters and write them an email with their copy hoping that they can get the journalist’s interest. Access to the right journalist can be expensive, and the list is always changing.
This is what a press release distribution service provider like Linking News is for. Using the right distribution tool and the right provider are the key to a successful press release. It has a significant advantage over using the free online news wires because these sites rarely target your consumer.
How does press release distribution work for you?
Using white label press release solution from press release distribution firm like Linking News can get your information on major players in the industry. In addition, this press release distribution is unbranded, and the third party will not be mentioned on your press releases. It can also distribute your content to millions of readers in the shortest time possible because it has connections to thousands of news outlets and thousands more of social media networks.
Press release distribution firms have an extensive network that can give you coverage across borders and land your copy in the major news sites.
When is the right time for a press release distribution?
According to many digital marketing agencies, you should stay away from Mondays and Fridays. For them that Tuesdays and Wednesdays are the days that have the highest number of views. You should also be mindful of the holidays so that they do not affect the momentum. Otherwise, it will likely be buried until the holiday, and it will be a waste of money to use press release distribution service at this time.
Using distribution service is your ticket to get multiple media hits at once, but this should not be the focus. What you need is for journalists and influencers to pick up and report your news.
There are a time and place to use press release distribution service in sharing your company’s news. If you leave it to the professionals like Linking News, you will increase your visibility, and your brand will get the mileage it deserves.
Linking News, the best press release distribution services provider, has the strongest network in the entire industry, including more than 10000 news outlets and over 1000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names.
Visit www.linkingnews.com.