During the early days of digital marketing, a marketing plan revolves around blogs and emails. SEO was not as popular then as it is now. Some digital marketing strategies include few press releases. As it evolved, press releases became a critical part of marketing strategy. A press release can help the audience be aware of a product or service. It is also a fast and easy way to get audiences to talk about your product.

As digital marketing evolved, press releases fell out of favor and have become an afterthought when putting together a marketing strategy. This should not be the case, a press release is still a vital part of the plan and here are the reasons why.

What is a Press Release?

A press release is a short but specific information in a written form that reports a story about a product, an event or activities. This report is usually connected to a particular organization, business and reaches the media through varied means.

The media will not just grab a press release and run it on their paper. The circumstance or the event must be something that will pique the interest of their listeners and readers. It should also qualify as something that will benefit the community in a way. Some exciting press releases are picked up by bloggers and others who read them and find that it is worthy of sharing on their social network. A press release like this has more mileage over the others.

There are two types of press release. One is available for immediate release, which means that as soon as it is available to the public, anyone can share them. The other type has time limitations and only selected media sources can report it immediately. After some time, the press release is offered to other websites, news services, and blog owners.

Primary Purpose of a Press Release

The difference between “news” and “press release” is on their purpose. The main job of all press releases is to promote something specific or significant about a product. It follows a particular format and serves marketing and promotional purpose, and that is to let the media know about the event, to allow the press know about your business and to promote your business’s appearance online through blogs, social networks, and other means. All with the hope that the media will pick up your story and extend more coverage to your product or service.

If done correctly, press releases can deliver exceptional results for any business. It does not matter if it is big or small, regardless of the profit margin, profile or industry, this type of content works.

What is Press Release Distribution Services?

This kind of service either send your press releases to different locations or post them in a single website where the staff of the paper can search and find publications to publish. These press releases are related to a specific business or organizations. You can use a company like Linking News, that provides the best press release distribution services to varied locations like ABC, NBC, FOX, CBS, and other media sites.

The Benefits of Press Release to Your Business

In the media, content is king and distribution is her queen. You cannot sweep the potential buyer off their feet and make them want your product or service if you do not have a stellar copy. Choosing the right content and the proper distribution is the key.

Instant Exposure

This what a small or medium business who has limited resources needs to spread the word about their product and company. Press releases can give immediate exposure most effectively to reach the target audience. A robust content can play an essential role in promoting your product. If you have a sophisticated content strategy that has killer press releases, it will let you build authority and trust in different areas. When you have media outlets and journalists cover your story, you will have more people taking an interest in what you offer.

Increased Sales Potential

Press releases can boost your profit aside from giving you credibility and letting you stay in the public eye. It can highlight the key features and benefits of your product or service and position it on the customer’s top of mind. Although it is difficult to measure the direct effect of a press release from the increased exposure, it is safe to say that press release is a powerful tool to send your message and convince your potential customers that what you have is worthy of their money and attention.

You Can Brand Yourself as an Expert in the Industry

One thing that press release can give you is you can build trust and credibility in your field. An excellent press release can give you a chance to brand yourself as an industry expert. Being an expert, you can emphasize your product’s unique features and selling point.

Increase Website Traffic

Using press release, you can push the article on the top of your audience’s newsfeed and boost your exposure. When you include a link or two to your website, you are guiding them towards your other platforms where you can fully promote your product or service and sell them Google has purged shady press releases with manipulative links, so better go the traditional route of having a compelling content.

SEO Benefits

Press releases that are published by different media outlets can offer valuable backlinks to your site. With an optimized content, you can also increase your visibility online and will make your article available in the search engine. If you add other elements like tags and a set of relevant and industry-related keywords to your article, you can optimize it and enjoy the SEO benefits.

In choosing the most suitable press release distribution service, you need to find an option that is compatible with your goals, needs, and budget. Many distribution services are free and at your disposal but it is essential to filter them based on the SEO benefits and the amount of traffic and exposure that they offer. You should also go with the one that has a high level of authority and credibility.

Linking News, the best press release distribution services provider, has the strongest network in the entire industry, including more than 10000 news outlets and over 1000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names.

Visit www.linkingnews.com.