Tour Press Release Format, Example, & Template
{Tour company name} {describe briefly the company} tour operator has announced {write the announcement the press release is intended for. Also include who made the announcement and when…does it benefit somebody, if so, mention}
{Tour company name} is a premier tour operator {write about the company…a brief description on how it is progressing in the industry} According to {a senior official of the tour industry or company} {tour company name} {more details about the company. It’s marketing policies, campaigns and its effects on the industry…that the customers are}
{Tour company name} organizes tours { details about the company tours such as accommodation, meals, guide services, packages, and plans, discounts offered if any…services that come integral to the company’s tour packages…include specific details relating to the new announcement. Mention the details confirmed by the company official} of {Tour company name}
{Target} looking to travel to their dream destination {specify clearly the details on how to utilize the offer/discount/any other thing relating to the company announcement. Also mention the validity period} tour packages {of tour company name} {state what are inclusive and exclusive} A company insider says that {write about the response the tour operator is receiving from customers}
{Tour company name} says that the company {make available more details such as bookings and prices…future plans of the company. Conclude by stating a line or two on the competitors}
{How the interested may get more information. Website address/ phone/ message}
The following press release example shows how to write a Tour Press Release:
Title
Lovely Holidays Offers Discounted Tours For Senior Citizens
Body
{Lovely Holidays}, {a well-known} tour operator has announced {that it will offer tour packages for all senior citizens aged 60 and over at discounted rates. The announcement was made by the company CEO, Mr. James Watson last Wednesday. Seniors aged 60 and over can now enjoy traveling to their place of choice at far lower prices than the previously prevailing ones. The discount varies with the destination, it is anywhere between 10 percent to 40 percent. This offer applies to domestic as well as foreign tour packages if booking is made within the validity period.}
{Lovely Holidays} is a premier tour operator {reputed for competitive pricing. It is fast becoming one among the industry majors, through its aggressive promotional strategies}. According to {the president of the tour operators association, Mr. David}, {Lovely Holidays} {is looking to make its presence strongly felt in the market by targeting different sections of travelers with varied offers and advertising campaigns. The company, according to him has taken the tour industry by surprise since it has managed to enhance its customer base within a short span of time. The leading tour operator is rapidly becoming the favorite of the average income groups.}
{Lovely Holidays} organizes tours {both inside and outside of the country. There are multiple package plans available that are designed in accordance with the budget, preference for food and stay, extra benefits and duration of the tour. The recently launched discounted packages for senior citizens include the services of a tour guide, a certified physician besides laundry. The senior package plans are intended to make the seniors travel comfortably, so the company says it will arrange a spacious air-conditioned bus for sightseeing. However the company, at these prices cannot afford luxury rooms for accommodation, so will lodge all their senior travelers at comfortable hotel rooms. This was confirmed by the tour marketing manager of} {Lovely Holidays.}
{Seniors looking to} travel to their dream destination {can now book online through the company’s website or visit the corporate office. This offer is valid until the end of March 2019. All} tour packages {of Lovely Holidays} {include airfare/ train fare, hotel accommodation, breakfast, lunch and dinners. Visa charges, travel insurance will be charged extra, discounts are not applicable to these}. A company insider says that {the website is seeing a traffic that the industry has not come across until now and that they are receiving at least 50 inquiry calls per day.}
{Lovely Holidays} says that the company {website is updated with all the details of the offer. Prices are clearly mentioned with each package and the easy to navigate site makes it absolutely effortless for senior citizens to book their preferred package. The company, according to sources, is expected to announce more such offers in the coming days. Lovely Holidays is making it tough for its competitors, however, how the rivals react need to be seen.}
{Interested may visit www.lovelyholidays.com for more information or give a call.}
