A press release can be the easiest and quickest way to earn free publicity. A well-written press release can land your firm or your product multiple exposures in different media outlets. It will then reach to a large number of prospects and possible conversion into sales. That is like having a low-lying fruit that is ready for the picking.

Aside from that, press releases are cost-effective, and when the copy is converted by a journalist in a leading media outlet and appeared to recommend your product, it will have a higher conversion than a paid advertisement.

However, not all press releases can achieve this. Most press releases are distributed blindly through hundred sites hoping that a journalist will pick them up and write a story about them. Worst a poorly written press release will tarnish the reputation of your company and will make it look stupid and clueless.

So, how do you write a good press release that will make a journalist pay attention?

Here is a part of a sample press release form Linking News, a press release distribution service that offers press release and template.

“Beijing, China, November 21, 2018 – According to an announcement made by ComputerCo today, the company has revealed the release of the MIniCo 7, the first seven-inch netbook in the world. This netbook combines the best features available in style, connectivity, and entertainment that are noticeable features in the bigger laptops that have been released by ComputerCo. The company aims at bringing all those features, which are available in the bigger computers to the market in a smaller package and reinvent the market by introducing revolutionary features to the users of the minicomputers. The company aims at raising the stakes in the business.”

Just by getting the first paragraph from the first release, you will see that it follows the press release format to the letter.

A journalist is looking for information in every sentence in a paragraph; if your press release has extra verbiage to expand an entire sentence, it will be saying nothing. The journalist might even think that the person who made this press release is an idiot.

Here are five rules that linkingnews.com outlined on how to write a press release that drives your prospects to call or email you:

Rule 1. Use the press release as a selling tool. The main idea we are driving here is to send your message to your customers and prospects through print and media. When an article is published about your brand, it will add credibility and authority to your message.

Rule 2. You need to have a newsworthy story. Journalists and editors are looking for stories that are worth their while, in other words newsworthy. It needs to appeal to their readers and viewers.

Rule 3. Write it like how a reporter would do it. Your press release article should look and feel like a real article and should need minimal editing.

Rule 4. Always provide good quotes. The press would like to have a stand-alone statement when they want to rewrite a copy about your firm. Even if the CEO cannot say something valuable, try to make him look good.

If you know that you or any of your team cannot write a proper press release, try to get professional help from a reliable PR firm. They will waste no time getting your professional press release ready, and it is more likely to be picked up and published.

Linking News, the best press release distribution services provider, has the strongest network in the entire industry, including more than 10000 news outlets and over 1000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names.

Visit www.linkingnews.com.