Even if writing a press release is more of an art rather than science, there are tried and tested formula that works all the time. If you want to know more about this formula, you can go over to Linking New, the best press release service as they have compiled more than 100+ press release examples to see.

To help your next press copy get the attention of the media and land you a press coverage we have selected a few of these examples and get some actionable advice that will help you earn publicity through a compelling press release.

#1 Make a persuasive headline and secondary headline

The headline is very crucial because it is the very first thing that will catch the attention of the readers. When making a headline, it should be short, descriptive and exciting. With a secondary headline, you can give more information without taking away the attention from the main headline.

#2 Be straightforward

The press release is not an article and does need many embellishments. This is sent to people who are busy, so make sure that the essence of the story is captured in the first two paragraphs. You can check the press release format at linkingnews.com to get what we mean.

#3 It should have a quotable statement

Journalists will use the information on the press release to make it their own story, therefore, make sure that you have a sentence in the story that can be used as a statement separately. If you are unsure about this, you can check our article on how to write a press release at linkingnews.com to guide you.

#4 Be sure to include a photo

A picture can speak a thousand words; make sure that you include one in your press release. It gives personality to the release and makes it more appealing by creating curiosity for people to find out more about it.

In addition, as seen in the press release example, you need to make a copy that is newsworthy. It does not have to be a CNN or New York Times material; it just needs to have an angle where a journalist can see something interesting to write about.

What can make a press release successful is when it is well written, provides value to the reader and is worth sharing. It should be with a catchy title to garner attention and straight to the point without sacrificing professionalism to communicate the message. Lastly, you should include the relevant information for the consumers, representatives, potential partners and anybody else who is interested in our press release to contact you.

Pro Tip: Send your press release to the right media outlet with the help of a reliable press release distribution service like Linking News. This is because to distribute your press release on your own can be a daunting task without a guarantee that it can reach the journalist’s desk. Linking News is the most affordable press release distribution service for small businesses like yours that can distribute your press release to journalists, bloggers, and top media outlets.

Linking News, the best press release distribution services provider, has the strongest network in the entire industry, including more than 10000 news outlets and over 1000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names.

Visit www.linkingnews.com.