Retail Press Release Format, Example, & Template
(Name of the retailer company) (One line introduction of the company) announces (about the opening and its location). The store will feature (the concept of the store and it’s featuring).
(Name of the company) will celebrate (about the opening and its date).
(Director of the retailer company) said that (description of the products and its advantage to the customers). (Name of the company) has always presented (the work of the retailer company).
(Name of the company) will provide (the services provided by the new store). Keeping in line (introduction of the other services with the products of the company). In addition (the dealership of the store). A knowledgeable and enthusiastic team (description of the team of the company).
To celebrate (about the ambiance of the store).
The grand opening (the location and dates of the launch and description of the extra activities (ex. Workshop). (Enumerate the special features of the store).
(Name of the company) (About its network in different areas). (Name of the company) has confirmed (about the future launches). Will continue (its ambition launch).
(Name of the store) will be open (the days in which the store will be open as well as closed).
The following press release example shows how to write a Retail Press Release:
Title
New Aliza announces Aliza store in Washington DC May 2nd, 2018
Body
(Aliza camera),( the legendary German camera and sport optics brand) announces (the debut of its new retail concept in North America with the opening of the Aliza store, Washington DC located at 845f street, in the heart of downtown Washington DC’s Penn quarter), the store will feature (the entire Aliza photography and sport optics product portfolio). ( Serving as a gateway into the world of Aliza camera, the Aliza store, Washington DC) will celebrate (an official grand opening on Wednesday, May 2nd and Thursday, May 3rd).
(Director of Aliza) said that (the products are perfect for the Aliza enthusiasts, professional photographers and new customers and the Washington store creates a completely immersive experience into the world of photography). (Aliza camera) has always presented (the best in German Engineering and the special culture of the picture).
(A unique lifestyle destination, the Aliza store, Washington DC) will provide (customers the opportunity to discover the art of photography with a retail space, a photography gallery featuring exhibitions shot with the Aliza portfolio). Keeping in line (with Aliza cameras commitment to increasing the enjoyment of photography and deepening photographic knowledge, the Aliza store will also be an ideal setting for the immensely popular Aliza academy workshops). In addition, (the store will be designated as an S2 Pro dealership and provide specialized demonstrations). A knowledgeable and enthusiastic team (of retail and photographic professionals will deliver expert information and advice to create the finest customer experience).
(Customers from Washington were eagerly waiting for this launch as Aliza is gaining its popularity worldwide). (From a survey, it was estimated that 40% of the professional photographers of Washington DC we’re using Aliza). The store (at Washington will not only provide a range of cameras but also a creative and pleasant ambiance for the people interested in photography by a photo gallery).
(To celebrate) the grand opening (of the Washington DC location, Aliza camera will host programming throughout two-day event May 2nd and 3rd which includes workshop highlighting Aliza product portfolio, a cocktail hour for professional photographers and an official opening ceremony showcasing the new setting to invited guests). (The gallery space will feature on exhibition Internationally acclaimed photojournalist Mark Terry).
(Attendees of this lecture will not only view Terry’s iconic photographs but also hear the stories behind the images that have shaped views of world history from the fall of the Berlin Wall and the 1989 revolutions in Eastern Europe to the devastation at Ground Zero on September, 2001 and most recently the turning point in the Egyptian revolution).
(Aliza store) complements (an extensive dealer network and serve to further grow the brand in North America). (At present, Aliza camera) has confirmed (two additional stores, location in Canada slated to open later this year, Aliza store Alberta and Aliza store Ontario). (Additionally the company’s store in store concept) will continue (to expand with the Aliza Boutique in Columbia).
(The Aliza Store Washington DC) will be open (seven days a week and provide customers with the opportunity to schedule private appointments).
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