Programmatic

OMAX is a real time bidding platform which functions like an auction for mobile display advertising.

Publishers offer advertisers access to inventory – unique audiences on a massive scale

Advertisers bid on this inventory on an impression by impression basis and only pay for what they believe each impression is worth.

Proprietary ad technology and algorithms analyze every impression and optimize buying in real time to meet advertisers’ unique objectives.

Agencies, trading desks, and advertisers

• Access display ad inventory across ad multiple exchanges
• Pre integrated with over 20 supply side partners
• Use data from our AMP to target the right audiences
• You only pay for the consumers you want to reach
• Optimize placements and bids in real-time for maximum campaign performance.

Publishers and app developers

• Track in granular detail the buying and bidding behavior demand side partners.
• Maintain visibility and effective brand safety control by having access to demand-side information, without dilution of your valuable user data
• Find and block unwanted ads
• Implement a private auctions to maximize yield

Opera Mediaworks Ad Exchange (OMAX)

• Direct access to inventory from Opera’s networks of premium publishers
• Access specific subsets of publisher inventory and run private exchanges with fixed CPM pricing models
• Increased efficiency and ROI through defined bids and budgets, frequency capping, pacing, targeting and other key controls over ad delivery
• Select segments of the audience, so you only pay for consumers you want to reach
• Maintain visibility and effective brand safety control by having access to supply-side information, without dilution of valuable user data
• OMAX includes over 20 supply-side partners including Turn Inc., Airpush and Drawbridge.