Product Launch Press Release Format, Example, & Template

Product Launch Press Release Format

{Name of the company}, {A short introduction to what the company is into}, has launched {the product name} {the main feature of the product, why the product was launched} This innovation has {distinctness of the product and how it benefits the customers}

{An introduction about the company, what the company’s products are and a few lines on its journey over the years} {How the company stands out from the rest}

{Company name}’s new {the product/model name} comes with incredible features {mention the features}

{Product name} was launched {Talk about the new product in detail, its special features, added benefits and why customers will like it} {How the new product is a better version or how the product benefits the target customers…A few lines on the effects of the launch on the industry and market}

The marketing policies of {company name} {their working style, technology, how the company is helping the clients during the purchase…How aggressive is the company when it comes to convincing customers for a sale}

{Company name} has gained an edge with the launch of {product name} {Consequences of the product launch… how the people are reacting, is the product a success..a good conclusion} {A few lines on the company’s future ideas }

Product Launch Press Release Template

The following press release example shows how to write a Product Launch Press Release:

Title

DANIEL MOTORS launches a new car, perfect for small budget families

Body

{DANIEL MOTORS}, {one of the best in the automobile industry}, has launched {a new model, “DANIEL 200” with the intention of catering to small budget families}. This innovation has {brought in a revolution in the industry, and people are already coming forward in huge numbers to make their booking. The astonishingly low priced car offers comfort and efficiently serves the purpose, while making the dreams of millions come true. Families with a lower income can now afford a prestigious car without burdening their wallet. The idea was running over the minds of people in the industry for quite a while now, but DANIEL MOTORS has made it a reality}.

{DANIEL MOTORS has until now catered to the higher income groups with high-end cars and SUVs. However it is now targeting the average income groups as well, but a point to note here is, the company has not looked down on quality. DANIEL MOTORS has always maintained top-notch quality and promises to provide the same for all its models. The company has been able to withstand competition over the years because of its policies that center around quality and customer satisfaction. Small budget families can now walk into the nearest showroom for a test drive or call the support center for more information.}

{DANIEL MOTORS}’ new {“DANIEL 200”} comes with incredible features. {The car is well designed with sufficient space to accommodate a family of four or five. The rear parking sensors and the airbags are of standard make and the engine is an updated version of the company’s previous model “DANIEL 100”. The car also features an analog clock, a standard sound system, ambient interiors, and blind spot assist. DANIEL MOTORS also guarantees fuel efficiency while the road grip is said to be fantastic. The drive, as per the company officials will be smooth and enjoyable}.

{An improved engine means better performance and people are loving this more than anything else.}

{DANIEL 200} was launched {in order to make a good car affordable to the lower income groups but with such amazing features, this model is becoming a hit with higher income groups as well. DANIEL MOTORS showrooms across the country are seeing a rush that the industry has never seen before. Competitors are striving to cope with DANIEL MOTORS’s success and trying to come up with their own new versions.}

The marketing policies of {DANIEL MOTORS} {are getting aggressive by the day. The test drive is offered in all showrooms and agencies of the company and if people are not satisfied with one drive, an offer is made for another! The sales professionals at the booking centers are making all efforts possible to make sure the people get their queries resolved before making a final decision.}

{DANIEL MOTORS} has gained an edge with the launch of {DANIEL 200}, {the success has surprised many in the industry. The company has earned thousands of clients through this launch and expect more numbers will turn up by this year-end. Newer models are also being planned according to trusted sources to target different income classes. For now, families are more than happy to own a DANIEL 200!}

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