Contrary to what others are saying, the age of the internet did not kill press release. The many journalists are chasing after stories around the country is a testament that it is still very much alive. The internet and 24-hour news have increased the demand for more news.

Many companies use free press release distribution sites because it is an easy tactic for public relations. Many digital marketing agencies recommend not using this type of service. Instead, a paid news distribution services can offer a far better result.

Press Release Distribution Service

It is necessary for companies to look for a trusted press release distribution service because it has many contacts with journalists and news outlets not only in the local, regional and national level but also all over the world. With this much network, it can distribute your business’ marketing releases not only to news and media sites but also in magazines, journals, podcasts, among others who are covering the industry you belong to. If you have a story to tell, the distribution firm will make sure that it is heard or read.

Importance of Press Release Distribution Services

When you use the press release as part a digital marketing service, your story will not work unless journalists and bloggers know about it. The answer is a press release distribution service offered by a digital marketing agency.

Press release distribution is inexpensive as compared to the traditional means of advertising. You only need someone to write the copy and post it where journalists can read about it. However, this method is a long to get your news to your target clients. There are free sites that offer these services, but they do not distribute the story to the media outlets.

According to Linking News, a paid press release distribution service provider, if you have excellent news that is worth getting out, you have to spend money get a reputable wire service.

Advantages of Paid News Release Distribution Services

An authentic paid press release distribution service provider like Linking News has good credibility with many journalists and even search engines. They can deliver the news copy directly to the actual journalists who will result in the placement of press release in print, newscast and many online news outlets. When your company is featured in primary news sources, it can also pave the way for it to be featured at the top of search engines.

With the aim of the press release of increasing the visibility of your business, it can be achieved from getting a reputable press release distribution service. Start-ups and small businesses can benefit greatly from this because if they can provide a steady flow of press releases, the target investors, customers and even future employees will know the company and the services or products it offers. A good copy will also position your company as an expert in your industry.

A reliable press release distribution service can help you connect with your target audience around the world. Writing and publishing a news copy on your own will only make it to the website without guarantee of reaching the journalists. A digital marketing agency, however, can provide access to the journalist who is seeking a story to write.