Opera Mediaworks continues to expand global footprint, acquires apprupt to better serve German market
Leading German player brings depth and breadth to end-to-end platform for publishers and advertisersSan Mateo, Calif. and Hamburg – Apr 30, 2014
Opera Mediaworks, the world’s largest mobile advertising platform, today announced the acquisition of apprupt, a leading mobile advertising company in Germany. The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access to additional capabilities.
Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns, as well as performance advertising solutions. Apprupt’s publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo.
“Germany is an important and fast-growing mobile ad market and is expected to reach $1.8 billion by 2017,” says Mahi de Silva, CEO, Opera Mediaworks. “Integrating apprupt into our platform will help us grow our reach into this important territory, giving our clients even broader global reach for mobile advertising.
“Like Opera Mediaworks, apprupt is a business driven by cutting-edge technology and premium audiences, so they perfectly complement our existing global footprint. Working together, apprupt and Opera Mediaworks will help local advertisers reach a broader global audience whilst also introducing a wide range of new capabilities from rich-media ad formats to programmatic tools for German-speaking markets.”
“Opera Mediaworks’ global business is a reflection of what we’ve built in our home markets – an end-to-end mobile advertising platform that’s focused on great technology and premium mobile audiences,” says Jascha Samadi, CEO, apprupt. “We are excited to become part of Opera Mediaworks’ global platform and help them achieve success in some of the key European territories.”
About apprupt
Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns as well as performance advertising solutions. Apprupt’s publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo.
About Opera Mediaworks
Opera Mediaworks powers the mobile ad economy through technology innovation, transparency and trust, to create vibrant marketplaces for publishers and advertisers across the globe. This enables advertisers to efficiently reach their target audience and publishers to improve their monetization. Opera Mediaworks operates the world’s biggest brand-focused mobile ad network, serving 23 of the 25 top global brands. We also deliver the world’s leading mobile ad server and monetization tools to 17 of the top 25 media companies worldwide. Our mission is to deliver relevance in the medium where it matters most — on mobile devices.
Headquartered in Silicon Valley, California, Opera Mediaworks has offices in New York, United Kingdom, Germany, Argentina, Brazil, Mexico, India, Indonesia, Russia, Ukraine and Norway. Opera Mediaworks is a wholly-owned subsidiary of Opera Software ASA, which is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera Mediaworks at www.operamediaworks.com.
