New Product Press Release Format, Example, & Template
New Product Press Release Format
According to an announcement made by {name of the company launching the new product and preliminary details regarding the new product mentioning its biggest USP} The Company aims at bringing {preliminary details regarding the motivations that led the company to release the new product in the market}
In the words of {name and designation of an intimate member of the company and a comment as released by that person in front of the media regarding the launch of the new product} {the gender of the intimate member in third person singular} further added, {another comment made by that intimate member in front of the media regarding the launch of the new product}
{Subtitle with the heading signifying the two main USP’s of the product that has been launched}
One of the main features of this new product includes {details regarding the most innovative, attractive and sought after features that the product brings to the market and how these are the features that the consumers desire} which is made possible by {name of the product. Details regarding the various lucrative features of the product that has been made possible with the launch of the new product}
In the words of {name and designation of an intimate member of the company and a comment as released by him/her in front of the media regarding the features that make the new product special}
{title mentioning the tagline or main thought that makes this product sellable}
The new product {details and elaboration regarding this sellable feature and how it has been reinvented and brought forth in front of the consumers. Mention some details regarding the build, weight, heights, specifications or highlights of the product which makes it stand out in the crowd}
Pricing and Availability
{name of the new product} available for buying {link of the online store where it will be available or the mention of the location where consumers can buy the new product. Also, mention the date from which it will be available} The price of the product {mention the price of the new product}
About {name of the company launching the new product}
{name of the company launching the new product} is a company {details regarding the field in which the company deals in and the reasons for its success and popularity if any} The company’s business model is based on {the brief mention of the main business model and vision of the company. Also, mention a popular and revolutionary product launched by the company in the past which has garnered fame for the company}
New Product Press Release Template
The following press release example shows how to write a New Product Press Release:
Title
The Mini Computer market has a new arrival with the seven-inch Netbook launched by ComputerCo
Body
According to an announcement made by {ComputerCo today, the company has revealed the release of the MiniCo 7, the first seven-inch netbook in the world. This netbook combines the best features available in style, connectivity and entertainment that are noticeable features in the bigger laptops that have been released by ComputerCo.} The company aims at bringing {all those features which are available in the bigger computers to the market in a much smaller package and reinvent the market by introducing revolutionary features to the users of the minicomputers. The company aims at raising the stakes in the business.}
In the words of {Maria Williams, Vice President, New Product development, Computer Co, “Consumers have been for more affordable and smaller portable computing devices, and we’ve responded by introducing our smallest ever computer, making mini-computing more usable and redefining today’s market.} {She} further added, {“Throughout our company we have strived to give customers the best possible experience with the smallest usable netbook on the market.}
{Portability and Performance}
One of the main features of this new product includes {its performance and portability. Whatever be your use, whether it is looking at pictures or playing music, writing an email or surfing the internet, consumers have been recorded to want a smaller and more portable computing experience,} which is made possible by {the MiniCo 7. The MiniCo7 is a redefining standpoint in the world of mini computing by raising the bar as far as netbooks are concerned. For the first time ever the users of a netbook have the capability of enjoying high-resolution videos with a smooth playback.}
In the words of {Frank Smith, Operations Manager at Computer Co, “The MiniCo 7 features a powerful processor that delivers functionality normally found in bigger laptops at a lower price point and smaller size. This little notebook is perfect for watching movies, playing games and even editing photos or videos.”}
{Computing on the go}
The new product {MiniCo 7 was designed by keeping in mind the consumers’ requirements and needs for a super thin and portable netbook which is also affordable at the same time. Computer Co equipped the netbook with a high-resolution screen for a better viewing experience as well as a half-sized keyboard which facilitates a better typing experience. Measuring less than even an inch in thickness, the netbook is the leading product in the market that endorses thinness, with a weight of just two pounds the MiniCo 7 is also very lightweight.}
Pricing and Availability
{The MiniCo 7 will be} available for buying {at www.computerco.com and other retailers elsewhere.} The price of the product {starts at $349.}
About {Computer Co}
{Computer Co} is a company {which has been building personal computers in the market and is the leading company with a very wide appeal dedicated to its products.} The company’s business model is based on {progress and its innovation has been established earlier with the launch of the DeskCo 2, the company is known to produce high quality and easy to use computers on a worldwide scale.}
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