Linking News - Tips on How to Write an Effective Press Release
Writing a press release is one of the most effective and inexpensive ways to promote just about anything under the sun. It is usually used to create publicity about a product, service or event. In order for it to be published in print or online, it should be well-written with clear, accurate facts. There are several rules when it comes to writing an effective press release. Here are some of them:
Your topic should be newsworthy and should not appear as an advertisement
The main purpose of a press release is to inform the public of news items. Therefore, press releases should not be used as advertisements. There are some who start press releases with something that sounds newsworthy but ends it with a sales pitch. An effective press release should follow the standard rules of regular news items; it should answer the five basic questions of what, when, where, why and how.
Write your press release with the media in mind
Present your story at it is, with no exaggerations, embellishments, and fluffs. Avoid using exclamation points because it will appear that you are writing a sales copy. Write in a professional manner in order to get the approval of the editors. Always write in a third person point of view so your news will appear more formal and credible.
Use grammar correctly
There is no excuse for poor grammar when it comes writing anything. Editors would automatically reject your release if they find numerous grammatical errors in it. Correct grammar usage will make your press releases look more professional and credible.
Do not use jargon
An effective press release is something that all people will understand. Using jargons related to a specific profession or company will alienate a lot of readers. Always use terms and terminologies that all people understand.
Get all the facts right
Since you are presenting news about a product, service or event, it is imperative that you get all the facts right. Getting even just one little fact wrong can affect the credibility of what or who you are promoting and will affect your reputation. Before you submit a press release to newspapers or online PR sites, have it checked by the person or company concerned to make sure that all facts are correct.
Follow a specific format
The format of your press release will depend on where you intend to submit it. Press releases for PR and press releases for online PR sites do not differ that much but some newspapers and sites may have special editorial rules of their own. Standard press releases usually consist of 300 to 500 words. It should be written in a short, concise style without being too narrative. Always put the name of the company in the headline, first paragraph and summary paragraph of your press release. Always provide complete contact information, which includes your name, name of the company you represent, phone numbers, email address, and website address.
Linking News, the best press release distribution services provider, has the strongest network in the entire industry, including more than 10000 news outlets and over 1000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names.
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