The press release is your ticket to getting publicity, where your company can be featured in many media and news sites. One requirement to have a successful press release is you should have a good reason for a press release. It can be a new product, a new shop opening, record sales achievement or a new location.

Another is to make sure that the press release is appropriately targeting the right publication or broadcast medium. Many press releases fail because they are sent at random without considering the news outlet’s audience.

Sending a press release to a target media is one whole topic to discuss, and before you can do that, you will need a compelling write-up that will pique the journalist’s interest. Many articles are telling you how to write a press release, but they can be downright confusing you do not know which one to follow.

If you want to create an eye-catching press release that will get to the journalist’s radar, Linking News gives you tips on how to write a press release. On their site, you can find the press release template that you can follow. It also has a press release template to get into the groove of writing efficiently and some press release example to inspire you.

Follow these tips to reach to all the right audience and be noticed.

Ensure Readability

Your press release should follow a standard format to ensure readability. It should be typed in double-spaced in a company letterhead, and the by-line should include the name of the writer, company, address, and the phone number. For the press release format, check out Linking News website.

Headline & Date Line

Below the given information should be a brief and striking headline typed in bold type and a dateline. The dateline contains the place and the current date the news is written. This leads to the first sentence that will make up the release.

The Body

The whole press release should be limited to one to two pages and not more than that. It should be long enough to answer the 5 W’s and one H: who, what, when, where, why and how. These are the six essential elements of a press release and are mentioned based on their importance. This will save the editor space and time reviewing the copy.

More tips

Remember that a press release is not an article, so it should be written in a clear and concise manner without embellishments. You are just sending the relevant information with the hope that a journalist will take notice and write about it.

Edit the press release thoroughly for grammar and spelling. The competition for getting your company published is very tough; do not get your work tossed aside just because it is full of errors.

Some companies go to the extent of using gimmicks to get attention. Do not copy them, as they are a waste of money. If you have a compelling story to tell and the press release is well written, you can get the message across.

Linking News, the best press release distribution services provider, has the strongest network in the entire industry, including more than 10000 news outlets and over 1000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names.

Visit www.linkingnews.com.