Here is a reality about press releases that many of you might not know: News organizations and the media per se usually publish press releases as it is. Because of this reason, a company should create a press copy that is in journalistic style for it to be published will minimal effort.

If we do not know how to create a press release, you will learn how to do so with these guidelines. You can also go to linkingnews.com for their more than 100 plus press release sample and. The topics can range from new product releases to the event announcement, among others with press release template.

Before you do, here is a guide on how to write a press release following the press release format. Overall, you have to limit your press release to one page, which is more or less around 500 words. When you are done with the press release, you have to check it thoroughly for grammatical errors, typos, and mistakes. You have to do a fact check too to make sure that the links, contact information, statistics and other data that you put are correct.

The Press Release Format

Logo

The company logo or any imagery related to the brand or event should be at the top of the press release.

Release Information

The words “FOR IMMEDIATE RELEASE” is written just below the logo at the top of the press release in all capital letters just the way you can see it here.

-FOR IMMEDIATE RELEASE

There are times when you sent a press release to a media outlet head of the intended date of publication, and you do not want it distributed to the public until a certain time and date. This is called embargoed press release, and the following should be written instead of “FOR IMMEDIATE RELEASE”:

– Embargoed for Release Until Sunday, November 2, 2018, at 2 p.m., EDT

Headline Text

It should be brief yet creative. You do not write it in capital letters nor with exclamation points. The beginning letters of the words are capitalized.

Sub-Headline Text

Although it is not necessary, you can use it too. When using sub-headline text, it should be informative and catchy. The sentence can explain or quote something but written in brief. It should not also be a repetition of the headline.

Dateline

It is used to identify the location and the date of the release and should in the following format: CITY, State, Month, Day, and Year.

The Press Release Content

The body of the press release should be at least three paragraphs long and include the opening, supporting and the closing paragraphs. The closing section is to reiterate the whole point of the press release.

The opening paragraph is the most critical and has to be clear and strong. It should contain all the relevant information and catch the audience’s interest to continue reading your story. The second paragraph makes up the body and supports the first paragraph. It can contain quotes, statistics, and other data that support the message.

The “About” Paragraph or the Boilerplate

This follows the last paragraph of the content and includes a short and positive statement about your business or a promotional sound bite. It also contains the web address, the scope of business and other relevant information.

Closing information

The entire press release is ended with the contact information of the writer or any representative of your company and then finished off with a three pound (#) sign to mark its end.