Insights

Industry insight from Opera Mediaworks

Each quarter, Opera Mediaworks conducts a definitive analysis of the key trends in mobile advertising worldwide. We publish these findings as the State of Mobile Advertising report. Each report provides key data metrics and trends based on the world’s leading mobile ad platform, serving more than 10,000 global customers, with more than 50 billion ad impressions per month. In 2012, Opera facilitated more than $400 million (US) in revenue to mobile publishers.

About Opera’s advertising portfolio

Opera owns the leading mobile advertising platform in the world, delivering advertising tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the mobile internet, because we believe that participation changes everything. Through its advertising subsidiaries, AdMarvel, Mobile Theory, and 4th Screen, Opera serves major media companies, including AOL, Dictionary.com, Gannett, Hachette Filipacchi Media, Liberty Media, News Corp International, The Guardian and Univision, as well as major advertisers such as CapitalOne, Chevrolet, eBay, Kellogg’s, Marriott, Microsoft and Siemens. Through innovations such as intelligent ad mediation, targeting, analytics and rich-media ad formats, Opera helped enable over $240 million in revenue for its customers in 2011.

About the report & methodology

Information contained in this report is based on aggregated information obtained from the Opera Mobile Ad Platform and Opera Mobile Ad Exchange servers. The data presented represents traffic and monetization metrics and statistics compiled across multiple advertising campaigns delivered by us to our mobile publisher customers. The data includes ads requested from and delivered by us on behalf of multiple ad networks as well as directly sold campaigns created by our customers themselves. Country-level details are based on IP addresses of the originating ad requests as forwarded to us by our mobile publisher/app developer customers. Device details are similarly based on device user agents provided by these same customers.

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