When you enter the word press release template in the Google search, it will spit out hundreds of results. It is no wonder because when an entrepreneur wants to get media coverage for their business, they will turn to press release are a useful marketing tool.

Although there are, many people can write a kick-ass article, writing a press release is different. Aside from knowing how long will it be and what kind of information should be included, it follows some clear rules.

Writing press release follows a specific format too, and if this is your first time to write one, you need to see the press release template at linkingnews.com as a guide. And to make it even easier for you to write a compelling press copy that catches the journalist attention here is an in-depth discussion about press release format that can impress them in seconds.

The Press Release Structure

The whole idea behind a press release is communication. It can be in print, in media sites or video form as long as it is effective. It is a tool made to announce something newsworthy. In writing an effective press release, you need to understand first the structure.

Heading

As the saying goes: “in order to have a fish you need to catch it first,” and that is precisely what your heading should be. The press release needs a catchy heading for it to be successful. It is the first thing that people read and based on the heading; they will decide whether they will read the whole copy or not. Make it short and easy to read. This where the three seconds window is, make better use of it.

Lead

It should answer the five W’s in a concise paragraph that holds the reader’s attention. This part is the second most crucial part of the press release. Answering the five W’s is important because it says everything that the news is all about. There is a miniskirt rule in writing a lead; this means that it should be long enough to put all the essentials but short to make it interesting. You only need to pique the journalist interest, do not give all the details.

Source

If the press release is from outside sources, make sure that you cite them. It will add credibility to your piece. Make sure that the links are also legitimate. Do not use URL but anchor texts to make it natural.

Details

A press release should pay attention to details. This is the necessary information that gives the reason why it is newsworthy. Do not write a novel, provide a brief explanation and give the journalist something exciting.

Quotes

When you are reading the news, you will notice quotes from prominent people connected to the news. This is because it brings the press release a new perspective and makes it more diverse.

Contact Details

It is essential to put your contact details so that journalists will find you. They might have important questions to add depth to your press release.

Boilerplate

This is crucial in every press release. If a journalist has gone this far in reading your press release, this means that you have gotten their attention and knew more about you. It is placed at the bottom to serve as the business card. You have to make it interesting and present yourself well.

There you have it, the press release format that you need to start working on that press release.

Linking News, the best press release distribution services provider, has the strongest network in the entire industry, including more than 10000 news outlets and over 1000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names.

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