If you need a golden ticket to media coverage, the press release is the answer. Even though it has experienced changes to keep up with the times, it remains as the industry’s formidable form of communication. Without a solid press release, it will be impossible for the media to hear about your company and will fail to foster relations with them.

So how do you write a press release that is according to the industry standards? There are many press release examples and press release templates available online, but linking have more than a hundred of them. No matter what news story you have, be it new product announcement or company event they have the right press release format available for your needs.

Here are the five steps that you need to do when writing a press release. Before you know it, you are already a pro at this.

Use of Proper Formatting

A specific press release format should be followed like the English paper. It also contains critical components that should be included like the headline and the sub-headline when appropriate, the location of the news and the date, the boilerplate, the end notation and the media contact information. These components have their specific place that you cannot change.

Craft a Catchy Headline

You have read magazines and newspapers. Noticed that what attracts you to the story is its headline. The same is true for press releases. As journalists have been receiving many press releases every day, you need a catchy headline for your news to stand out. It should be captivating and informative for it to encourage curiosity.

Answer the five W’s and H

The first paragraph of the body must answer who, what, when, why, where and how. Your press release should be straightforward so as not to waste the journalist’s time. The rest of the body should support the first paragraph and explain further the five W’s that are not mentioned in the beginning.

Get to the Point

In case you do not know, journalists spend less than one minute in reading a press release. This means that you only have one minute to impress them. You have to make the press release as impressive as possible. It should be not more than 500 words and makes use of quotes and numbers to prove a point. It should also be SEO friendly by putting the relevant keywords and should be objective. Always write from the third person’s point of view. Keep all this in mind to get your point across and effectively.

Multimedia is your Friend

To add human interest to your press release, you need to add photos and videos or other forms of media. It increases contact by 77 percent compared to without them. Instead of boring the reader with texts, you can wow them with a powerful photo.

After you have applied these steps, you are now on your way to be a press releases expert. Practice will make it perfect until it becomes second nature to you.

Linking News, the best press release distribution services provider, has the strongest network in the entire industry, including more than 10000 news outlets and over 1000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names.

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