How to Write a Good Press Release? Get the Tips from Linking News
A press release is a crucial element of any public relations plan. This document might be short and straight to the point, but it contains all the essential information like event announcements, product releases and other activities that are newsworthy. One of the jobs of press release distribution companies like Linking News is to turn the achievements of startups into press coverage, and the first step is to write a good press release on the client’s behalf.
If you are new in the game and want to learn how to craft a great press release, then you had better check out the press release examples posted at linkingnews.com. You can also find a very helpful press release template that will serve as your guide.
Although the format of press releases are generally basic, your content should not be. This is because journalists are flooded with many pitches and potential stories daily, and you have to stand out to be picked from the flock. What you need is to follow these tips on how to write a press release that will make your company look professional and attractive to writers who are looking for stories.
Tip #1 Grab their attention with a good headline. This is the beginning of your copy and is the most important. A compelling headline will pull the journalists into your story. It should be engaging and accurate.
Tip #2 Get everything to the point in the first paragraph. Reporters have limited time, as they are busy. When writing a press release, you must assume that they will read only the first part and scan the rest of the article. You must deliver the message of your story quickly and therefore; every important point should be addressed in the first paragraph. The succeeding paragraphs are to support the information.
Tip #3 It is good to include hard numbers. Leave the embellishments to the writers, your press release is there to impress the journalist with significant numbers to support the importance of your product or activity. You must quantify your argument to make it more convincing.
Tip #4 It should be grammatically flawless. Do not let grammatical errors fail your press release. Make sure that you proofread it before sending.
Tip #5 Include quotes if possible. Professional writers describe quotes as the source natural color that cannot be replicated. If you include a quote from a prominent figure in your company to your press release, it adds a human element and a good source of first-hand information.
Tip #6 Don’t forget to include the contact information. This is a common oversight among those who are writing press releases. There should be somebody in the company the reporters can get in touch with in case they have questions.
Tip #7 Limit your press release to one page. Good writing is short but sweet. One page is better, but two pages are also acceptable. You need to condense the most important information into readable content.
Tip #8 Don’t forget to provide access to more information. A press release needs to be limited to one or two pages, but it should not stop you from letting people know more about your company. A relevant link to your website, where a reporter can know more about you is very crucial.
For more information on press release format, you can visit linkingnews.com.
