With the renewed trust on press releases as an essential part of a digital marketing strategy, a trusted press release distribution service can be your ticket to reaching your target audience. Press releases are free, it can be a part of your email campaign, and the only cost will be putting a decent one together.

There are many sites offering press release distribution services, but when you know the best sites to use for your press release distribution, it can make a huge difference for your organization’s growth. Even if you have stellar press releases and it was not sent out from the best newswire service, then the news will not reach your target reader. Whether you use a paid or a free press release services, it should have an impact on your bottom line.

In a recent study by Nielsen, it shows that a credible third party article (press release) is vital in influencing consumer decisions. Furthermore, the results also should that 85% of consumers consult their trusted expert content when considering a purchase and 67% of them trust an unbiased expert on their decision-making. This study reinforces the importance of a press release distribution site to help your brand be seen and read about.

Understanding where your release is sent is an essential factor in deciding the distribution options to choose. There are two types of press release sites catering to press release distribution services: Free and Paid.

With the paid press release distribution service, you will have more options to get your news out in an industry-specific avenue. A free press release distribution site has limited reach, and it is providing press release serves only to RSS feeds.

Qualities to Look for in a Press Release Distribution Services

There are many press release and content distribution options in the market. They all vary in what they offer and how they can help you achieve your goals. We have listed some of the qualities of press release distribution service providers that you need to look out for before you make the buying process.

Netted Media Pickup

Look for a content distribution service that has a proven record of accomplishment with the media and has a history of being a source of valuable news and information. For press release distribution, it should offer direct and credible delivery of news into the newsrooms of major trade publications and media organizations. An ideal service provider is the one that can connect the brand with industry experts using a compelling story.

Online Visibility

Your press release distribution service should help your brand reach the websites of big media companies that matter to you. These websites have the large viewership that will increase the chance of more people seeing your brand. Aside from news, sites consider also other niches that you want to reach like blogs and trade publications among others.

Search Visibility

About 85 percent of consumers are doing their research online; this is how vital search visibility is. Choose a press release distribution service with high search engine authority. This is for you to increase your chance of organically reaching your target consumer.

Conversion and New Audience Acquisition

Using press release distribution channels can help you get your story in front of additional consumers. By having your story discovered and acted upon by the audience, you seek is the primary objective of hiring their services. Therefore, get a service provider that have a network and content targeting options.

Brand Engagement

Check how the press release service enables you to share the content on various social channels. It should not have a social sharing built into the news release hosting pages, but should also provide an opportunity for the brands to engage with a broader audience. This is done through well-curated and industry-specific feeds.

When you are in the decision-making process of choosing the best press release distribution service, make sure to have the desired outcome in mind. It can be audience acquisition, media pickup or brand engagement. By communicating your goals at the start will help you create a framework to use in evaluating your options.

Linking News, the best press release distribution services provider, has the strongest network in the entire industry, including more than 10000 news outlets and over 1000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names.

Visit www.linkingnews.com.