Beyond Press Release: What You Should Do Next?
Many businesses fell into the trap of putting their budget on press release distribution service without taking the crucial steps that encourage more traffic, generate sales and finally revenue. They thought that by getting press release distribution services, it would automatically land them success and money on its own without taking further steps other than put out a compelling press release.
This perception is not correct at all. From somebody who has worked with all the digital marketing services for many years, the achievement you will gain from delivering a press release is precisely related to the time that you will spend in promoting the placement. This means that after putting out a press release, you need to sustain the momentum.
So, how do you get the most out of your white label press release? Here what you need to do to maximize your efforts to explore this avenue of press release distribution services.
You Need to Revel in Your Win
When the media feature your press copy, you are not instantly guaranteed that it will automatically translate to sales. There is a lot of work to be done outside of press release distribution service. It is a guarantee that people will read about it and get their curiosity. The exposure you have is only a part of the equation.
To use the value you have gained is an authority and therefore you have to take advantage of it. This is a hard-won battle but thanks to service providers like Linking News, you have earned credibility for your brand. Communicate this newfound credibility with everyone to get returns from the featured press release. Your followers are cheering for you, and in return, they will share this with their followers boosting your visibility even further.
Share your Success
This is the time to put more efforts on promotion and what a better way to do it than explore another digital marketing service that is social media management. Share your featured press release as shown in the media sites with your followers and audiences. Incorporate the link for your audience to see how far you have come. When they know that your company is featured in major media outlets, all thanks to white label press release, they will have more confidence in your brand, and an increase in sales is sure to follow.
Your big news should not be limited to your followers in the social media platforms but to your many email subscribers too. If they are not paying attention to your brand before maybe the coverage from your copy will be their tipping point.
You should not only share it but also share it with excitement. Let them know that you cannot imagine you are featured on these sites too. You can also share all the other places that are picking up your news. Let your audience feel the genuine happiness that you celebrate in all your triumphs.
Collaborate with Influencers
Simultaneous with your sharing of accomplishment on all social media platforms and email subscribers, you should start collaborating with influencers. When you send them a link to your features article rather than an old piece, it will give your brand a higher level of authority. Most of the influencers are crowded with every article possible, but the placement gives you a bit advantage because you have a massive pickup above everybody else.
A press release is a great way to create the much-needed exposure and build your authority, but it takes a lot more than distribution to make an impact. You need to share your success and promote your published press release too. Take advantage of your climb on the media ladder.